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A disruptive force in the motocross industry

Pierce AB is an online retailer for gear, spare parts and accessories for three key customer segments: motocross (24MX), on-road motorcycles (Xlmoto) and snowmobiles (Sledstore). With a unique product assortment and an outstanding customer experience, Pierce is redefining the market for motorsport enthusiasts. The company has established a leading presence in over 15 European countries since 2013.

PCI V invested in Pierce in 2014 with the ambition to support the company in further developing the organisation, enter new markets and improve the customer offering.

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Procuritas Capital Investors V LP invests in Pierce AB