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Creating a disruptor in the affordable high design sofa market

Sofacompany and Scandinavian Design (“the Group”) sell affordable upholstery furniture with high design content through their own online platform in 10 countries, and in over 40 countries through other retailers, of which many focus on the online channel. Online sales are supported by physical showrooms in key locations.

Founded in 2008, the Group has expanded rapidly supported by the unique combination of high product quality, high design content and an affordable price point. As an online sofa specialist, Sofacompany is a forerunner in this large industry, where online penetration is still low but strongly increasing.

Procuritas Capital Investors V acquired a majority of the Group in 2017 with the agenda to continue the rapid organic sales growth in the key regions by e.g. improving online and marketing capabilities, introducing a more centralized business structure, and building supporting IT systems.

 

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Related information

Procuritas Capital Investors V partners up with founders of Sofacompany & Scandinavian Design