Procuritas is a private equity house focusing on the Nordic mid-market segment. With a passion for business, hands-on industrial experience and a close to thirty years record from a large variety of transactions, we have supported more than 35 companies in accelerating their growth and realizing their true business potential. As owners, we are characterized by our enthusiasm, commitment and strong belief that we are allies in the quest to build strong and sustainable businesses.
Taking any company to the next level requires passion, commitment and a close partnership between all parties. Procuritas believes in actively supporting the management from the beginning to the end of an investment.
Each investment begins with a hypothesis on key market trends, company positioning, and initiatives to create shareholder value. With input from management and the Procuritas advisory team, a high level plan is formulated.
We believe in clear measurable goals and full alignment with company management. The value creation plan is detailed during the first 6 months and defines where to go and our joint strategy to get there.
Solid execution is needed to make any plan a reality. The focus for the next few years will therefore be on implementation. The work is driven by management while Procuritas acts as a sounding board and provides support on a regular basis.
A strategic review is conducted every 2-3 years to calibrate the course of the company. When the plan has become a reality, we will help the management team to find a new partner that can support the company on its next journey. This often takes place after 5 years of partnership.
In our view, a motivated management team with a clear vision is the foundation of any successful company. Therefore, we constantly look for strong entrepreneurs and managers to partner with.
Companies with niche characteristics attract our attention. For us, this can be a unique product, a strong market position or something else that creates a unique competitive edge. Our ambition is to create or strengthen market leaders within their niches.
We look for companies with strong business potential. In our view the concept of strong business potential can be categorized into: i) growth potential and ii) unrealised potential. Growth potential could be a product launch, geographical expansion or something else that accelerates development. Unrealised potential could be an opportunity to pursue operational improvements or strengthen the company through strategic M&A. The Procuritas fund will support the agenda through, for example, investments and add-on acquisitions.
The Procuritas funds incorporate a holistic approach to Environmental, Social and Governance (ESG) factors. This reduces risks and increases the long-term quality and value in the portfolio companies. Additionally, it meets the expectations of investors, portfolio managers and other stakeholders.
Procuritas Capital Investors is a signatory of the UNPRI, United Nations principal for responsible investment.
The UNPRI is an informal network of investors who commit to take an active stance with regards to ESG. We strive to turn this into concrete actions in our work with portfolio companies.
Our ESG policy defines Procuritas’ responsible investment method from the pre-investment phase, through ownership and exit. The policy establishes standards that Procuritas commits to in regards to ESG and serves as a tool for communication with investors, staff, advisors and other stakeholders.
We have developed a set of tools to implement more cohesive ESG standards. At an advisory level these tools include e.g., an ESG due diligence checklist and on a portfolio company level they include a code of conduct template as well as a materiality analysis tool that identifies the most vital ESG issues.