Bjørn Maarud new Chairman of Cutters
Outgoing CEO Bjørn Maarud of Bertel O. Steen has been elected as new Chairman of the Board of the Cutters hairdressing chain. – The company has never been better equipped for growth, says Cutters founder Kristian Solheim.
After more than seven years at the helm of Bertel O. Steen, the multi-billion automotive, property and investment group, it was announced earlier this year that CEO Bjørn Maarud, former CEO of Europris, is stepping down.
Cutters appears to be one of the most assertive companies within Norwegian business. It is innovative, user-friendly and really puts the customer’s needs in focus. I like the concept well and see great opportunities for the company to become a Scandinavian export success, says Maarud.
At the beginning of February, Cutters has a total of 94 salons spread across markets in Norway, Sweden, Finland and the Netherlands. In July 2019, the Swedish private equity house Procuritas acquired a 65 per cent stake in the hairdressing chain. The remaining shares are held by the founders and a few selected investors.
The combination of a good concept, hungry entrepreneurs and professional ownership makes the business very suitable for growth. We have great ambitions, says Maarud.
With Procuritas on the team and Bjørn Maarud as Chairman of the Board, Cutters adds considerable expertise. We have never been better equipped for growth, says Kristian Solheim, founder and CEO of Cutters.
Taps into experience from Joe and The Juice
Maarud takes over the chairmanship of Cutters from Procuritas partner Mattias Feiff.
– Maarud brings valuable experience from a long and successful career as CEO and Chairman of various Norwegian companies. We now have a very strong Board in place to support Cutters in their international expansion, says Feiff.
The venture firm Askeladden & Co is already represented on the Board. Recently, Danish Thomas Evald and Swedish Pierre Garami also joined the Cutters board, both of which have been central to the international expansion of the café chain Joe and The Juice.