Nature Planet

High quality toys and accessories for the attraction industry

Nature Planet is one of the world’s leading designers and distributors of quality toys and gift products for the zoos, aquariums, museums and family parks in the attractions industry. 

Our reason to partner up

  • Healthy underlying market with high margins and structural growth
  • Company with consistent track record of increasing market share and high profitability
  • Strong and unique corporate DNA that supports sustainability, efforts to rescue endangered species and other causes
  • Fragmented underlying market, with good availability of other businesses to partner with

What we add

  • Structured approach to create value, maximizing full potential in business
  • Identification and sourcing of suitable add-on acquisitions to boost growth
  • Financial support and willingness to make investments in organization to enable future growth

Fund: PCI VI
Year of acquisition: 2019
Number of employees 2022: c. 110
Revenue 2022: c. 50 MEUR

Related information:
Procuritas invests in Nature planet
Story: Making a difference 

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Procuritas team

Oskar Lindholm-Wu


Andreas Steinacher

Investment Manager

Other companies.