A disruptive and fast-growing company in the motorcycle industry

Pierce is an IPOed e-commerce company that sells gear, spare parts, accessories and streetwear to riders across Europe.

Our reason to partner up

  • Opportunity to build a a leading European player for motorcycle enthusiasts
  • Proven track record of launch in several European markets
  • Attractive underlying financial and proven profitability despite strong growth

What we add

  • Strong network of advisors to support the business
  • Financial support and willingness to make investments in an organization to enable future growth
  • Accelerated growth through ambitious targets, focus and prioritization

Fund: PCI V
Year of acquisition: 2014
Number of employees 2022: c. 420
Revenue 2022: 151 MEUR

Related information:
Procuritas announces successful Pierce initial public offering on Nasdaq Stockholm
Story: Disrupting at full speed

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Procuritas team

Mattias Feiff

Co-Managing Partner

Shu Sheng

19.3 MEUR
151 MEUR

Revenue development


Other companies.