The global leader in headless electric guitars

Founded in 2012 by Ola Strandberg, .strandberg* has established itself as the leading brand globally in headless guitars, a fast-growing niche in the electric guitar market. Headquartered in Uppsala, Sweden with local operations in California, USA the Company serves its global customer base directly online and through a wide network of renowned music retailers.

Our reason to partner up

  • Unique position as the clear global leader in headless electric guitars
  • Disruptive DTC business model in an otherwise traditional industry
  • Strong financial track record and an attractive potential for further strong growth

What we add

  • Experience in building and supporting global niche market leaders with digital growth agendas
  • Structured approach to create value, maximizing full potential in the business
  • Financial support and willingness to make investments in the organization to enable future growth

Fund: PCI VI
Year of acquisition: 2021
Number of employees 2022: 20
Revenue 2022: c. 10 MEUR

Related information:
Procuritas invests in Strandberg Guitars

Visit .Strandberg*

Procuritas team

Carl Settergren


Michelle Tran


Other companies.