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High quality toys and accessories for the attraction industry

Nature Planet is a fast-growing supplier of toys and gift products to the European attractions industry, built upon core values such as trust, sustainability and product quality. The Company was founded in 2005 by Anne Dorthe Hjort and Michael Severin and is headquartered in Middelfart, Denmark.

The business model focuses on designing and delivering toys and gift products to more than 1000 customers across Europe with very high customer satisfaction scores and an excellent reputation in the market.

Procuritas Capital Investors VI invested in Nature Planet in 2019 with the vision to build the leading European supplier of merchandise to the attraction industry.

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Related information

Nature Planet receives the award of “Success Company 2020”
Procuritas invests in Nature Planet ApS 28/06/2019