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A disruptive force in the motocross industry

Pierce is a leading and fast-growing e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad – sales to motocross and enduro riders, and Onroad – sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. With a large and unique product assortment, including a number of its own brands, an excellent customer experience and attractive prices, Pierce is changing the motorcycle enthusiast market in Europe.

Procuritas teamed up with the Pierce founders in 2014, attracted by its strong niche and leading market position in the Nordics, with great potential for expansion across Europe.

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Related information

Procuritas announces successful Pierce Initial Public Offering on Nasdaq Stockholm 26/03/21

“An owner focusing on building a great company” by Pierce

Procuritas Capital Investors V LP invests in Pierce AB 09/05/14

Testimonial by Pierce