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A leading Swedish brand for baby and childrenswear

Polarn O. Pyret is a leading Swedish brand for baby and childrenswear that started in 1976 with the goal of making clothes that let kids be kids.

After 45 years they can proudly call themselves a leading brand for high-quality kids wear in the Nordics, and their products are sold in several markets around the world through own retail and online stores, and third party sales. They produce clothes that are made to last and to be worn, loved, and washed repeatedly and to be handed down to the next child. They call this design that lasts, which is a key part of the sustainability focus of the company.

The company has successfully developed its own e-commerce business that has experienced rapid growth over the last few years selling own products directly to the customers. The company is headquartered in Stockholm, Sweden.

Procuritas Capital Investors VI invested in Polarn O. Pyret in 2021 to support the company’s continued growth journey.

Visit Polarn O. Pyret >

Related information

Procuritas invests in Polarn O. Pyret to push sustainability in the clothing industry 11/03/21