News. 03/09/25

PO.P Launches in Germany – A Key Milestone in Its European Growth Journey

Procuritas portfolio company Polarn O. Pyret (PO.P), the leading Swedish childrenswear brand with a strong focus on sustainability and functionality, is now launching on the German market. Starting September 1, selected PO.P collections will be available in seven of Globetrotter’s flagship stores, as well as online via www.globetrotter.de.

Globetrotter is Germany’s leading outdoor retailer with a strong presence among families with a passion for outdoor life – making it a perfect match for PO.P’s philosophy of offering durable, circular, and timeless garments for children, suitable for all weather conditions.

“The launch in Germany is a natural next step in PO.P’s expansion. The company sees strong demand for high-quality, functional childrenswear, designed for kids who play outdoors in all weather conditions. There is a clear fit between PO.P’s products and the German market. Through the partnership with Globetrotter, PO.P gains a solid platform for a new market entry,” says Johan Conradsson, Co-Managing Partner at Procuritas.

Procuritas invested in PO.P in 2021 with the ambition to accelerate growth and support the development of circular business models. Since then, the company has strengthened its market position, built a successful second-hand business, and expanded both digitally and geographically.

Read more in PO.P’s press release here.

For further media enquires please contact:

Maria Montgomery
Press contact, Procuritas
pr@procuritas.com
+46 70-757 84 85

About Procuritas
Procuritas was founded in 1986 and has a market leading track record of growing successful companies in the Nordic region. Since its founding, Procuritas advised funds have completed more than 50 platform investments and hundreds of add-on acquisitions, resulting in attractive returns for its investors. The firm’s deep experience and operational expertise make it an ideal partner for businesses looking to take a transformational step in their growth journey.

About Polarn O. Pyret – DESIGN THAT LASTS SINCE 1976
PO.P make clothes designed to be loved, washed and worn. And one day handed down to the next child…and the next. We call this design that lasts.

The brand started in 1976 with the desire to make comfortable, high-quality childrenswear. This means a play-friendly design, with no details that chafe or restrict movement, that can be washed again and again. Simply put – clothes that let children be children.

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