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Procuritas Capital Investors VI (“Procuritas”) has acquired a majority stake in Nature Planet ApS, a rapidly growing company selling soft toys and gift products to the European attractions industry. The founders, who retain a significant minority stake in the company, have successfully built a niche player with strong focus on sustainability, CSR and premium quality products.

Since its foundation in 2005, Nature Planet has focused on building strong long-term relationships with its customers in the attractions industry, particularly focused on the zoo and aquarium segment. This has been achieved by high-quality products, CSR focus, high service levels and on-time deliveries. Today, Nature Planet is proud of serving more than 1000 customers across Europe and looks forward to continuing its positive development during the coming years.

“We are very happy that we found a strong partner in Procuritas that truly understands our market dynamics and shares our commitment to building a stronger organization with focus on high quality and sustainability in all areas of the business” says Anne Dorthe Hjort, Co-Founder and Director of Nature Planet. Michael Severin, Co-Founder of Nature Planet adds “Procuritas’ impressive track record of building strong companies together with management and leading industry experts, whilst retaining an entrepreneurial culture, has convinced us that this partnership is best suited to secure the company’s future success.”

“We are excited to team up with the founders of Nature Planet, Anne Dorthe Hjort and Michael Severin, and to support the Company in its next growth phase. The company is operating in an attractive niche and has a strong market position and solid reputation with its customers. This is the kind of company we like to join forces with“ says Mattias Feiff, Partner at Procuritas.

Oskar Lindholm-Wu, Partner at Procuritas adds ”From the first meeting, we were impressed by the business the founders had built in Nature Planet. More than ten years of consistent growth combined with high customer satisfaction speaks for itself, a true testimony of a superior product and strong customer service. The company is already today the leader in Northern Europe and we look forward to partnering up with the founders to expand the business further”.

For further information, please contact:
Mattias Feiff,  Partner, Procuritas Capital Investors VI Holding AB
Tel. +46 8 506 143 00
Oskar Lindholm-Wu,  Partner, Procuritas Capital Investors VI Holding AB Tel. +46 8 506 143 00
Anne Dorthe Hjort,  Co-Founder and CEO, Nature Planet ApS
Tel. +45 6 441 46 64

About Nature Planet
Nature Planet offers high quality soft toys and gift products to the European attractions industry. The company is headquartered in Middlefart in Denmark and has sales representatives in many European countries.

About PCI VI
Procuritas Capital Investors (”PCI VI”) is a private equity fund focusing on mid-sized companies in the Nordic region. PCI VI launched in 2017, with ca. MEUR 318 in committed capital. With a passion for business, extensive industrial experience and more than thirty years’ track record covering a large variety of transactions, Procuritas has supported over 40 companies with the aim to accelerate their growth and realize their true business potential.