Gram Equipment merges with WCB Ice Cream
Gram Equipment, a PCI IV portfolio company, merges with WCB Ice Cream. The merger between the companies WCB Ice Cream and Gram Equipment creates the world’s leading supplier of equipment and solutions for the ice cream industry worldwide.
The two companies, WCB Ice Cream and Gram Equipment – with operations in Denmark, the US, Italy and Turkey. In the future the merging companies will continue working under the name of Gram Equipment, and will have more than 300 employees.
The combined resources and talent of the companies will allow the continued supply of the very well-respected brand and quality products – while continuing the focus on developing new products that will deliver greater value to the ice cream industry.
Both companies have many years’ experience in ice cream industry, now being the basis of a growth strategy with a larger customer platform, extension of the market position and an increased competitiveness.
”We look forward to an exciting and profitable co-operation in the new company”, CEO Nis Phillipsen, Gram Equipment, states, ”and with good quality products and competent employees we are already well on the way to be able to offer even better solutions and support to our customers within the industry”.
“The merger makes sense from both financial and operational perspective. The larger group will have the chance to further develop good solutions to our customers”, Tomas Therén, board member of Gram Equipment, states.
”Technology and innovation are decisive in this niche, and with the merger we have now ensured that we can live up to the increased customer demands in future”, Tonny F. Lauridsen, Managing Director, WCB Ice Cream, says.
For further information, please contact (as advisors to PCI IV):
Tomas Therén, Partner, Procuritas Partners AB, board member of Gram Equipment
tel. +46 8 506 143 10
Nis Phillipsen, CEO, Gram Equipment
tel. +45 7320 1705