News. 09/05/14

Procuritas Capital Investors V LP invests in Pierce AB

Guernsey/Stockholm

Procuritas Capital Investors V LP (“PCI V”) invests in Pierce AB, a leading European online retailer focused primarily on the motocross segment on the web platform 24MX.

“We are truly excited about this opportunity. Pierce is a fast-growing niche player within motocross. The company is the Nordic market leader and has quickly built a presence in several European countries. We look forward to work with the company and build a leading European online motocross retailer. We are pleased that the current management and founders of the company will remain major shareholders and are motivated to develop the company further over the coming years.” said Mattias Feiff, Partner at Procuritas Partners AB, advisor to PCI V.

Daniel Petersen, CEO and co-founder of Pierce AB, added “We are enthusiastic to get PCI V on-board and together take the company to the next level. As founders and owners of the business, we feel that the company has grown to a size where a professional board and active owner will provide us with input and support going forward.”

Stefan Rönn, COO and co-founder, added “Pierce AB has been able to accelerate the channel shift in motocross retail from offline to online sales in the Nordic markets. Going forward we see similar opportunities in Europe and we are pleased to have PCI V to support us on that journey.”

About Pierce AB

Pierce AB is an online retailer based in Sweden that sells gear, spare parts and accessories for motocross customers on the web platform 24MX. The company also operates the web platforms XLmoto for on-road motorcycles and Sledstore for snowmobiles, both launched in 2013. The company currently provides local webpages, home delivery and local payment methods in ten European countries of which six has been entered in the last two years.

Sven-Olof Kulldorff will be Chairman of the Board of Pierce AB. Sven-Olof Kulldorff has significant senior management experience within retail, sourcing and logistics, primarily from spending 27 years with IKEA.

For further information, please contact:

Daniel Petersen, CEO Pierce AB
tel. +46 70 236 45 10
Mattias Feiff, Partner, Procuritas Partners AB, as advisor to PCI V
tel. +46 8 506 143 00

More news.

01/12/21

Procuritas sells Ouriginal following rapid growth

Procuritas Capital Investors VI (“Procuritas”), the private equity investor focused on investing in and growing Nordic mid-market companies, today announced that it has sold Ouriginal Group AB (“Ouriginal”) to Turnitin, LLC (“Turnitin”), a global leader in academic integrity and education software.  Ouriginal, previously named Urkund, is a market leader in the Nordics and the DACH...

28/10/21

Procuritas invests in Strandberg Guitars

Strandberg Guitars is the global market leader in headless guitars under the .strandberg* brand. In close partnership with the founder, Mr Ola Strandberg, Procuritas will support the continued scale-up of the Company through a number of well-identified growth initiatives to further strengthen .strandberg*’s position as the preferred choice of modern guitarists across the globe.

21/10/21

Werksta completes three add-on acquisitions

Procuritas is pleased to announce that its portfolio company Werksta, the leading car damage repair chain in the Nordics, has completed three add-on acquisitions, adding Alppilan Autohuolto Oy in Finland, Skadeverkstad Uppsala Östra AB in Sweden and Follo Bilskade AS in Norway into the group.  Werksta was formed in 2015 through Procuritas’ investment in two...