News. 04/02/25

Strandberg Guitars appoints Markus Engelbrekts as new CEO

Strandberg Guitars is pleased to announce the appointment of Markus Engelbrekts as the new CEO, succeeding Mikaela Jansson. Markus Engelbrekts will officially join the company on February 1st, 2025.

Strandberg Guitars, known for its innovative designs and high-quality instruments, is the worldwide market leader in headless guitars, under the .strandberg* brand. The company’s commitment to excellence and cutting-edge technology has made it a trusted name among musicians worldwide.

Ola Strandberg, founder and Chief Creative Officer, Strandberg Guitars, comments:

 “I’m thrilled to welcome Markus as CEO of Strandberg as we continue pushing the boundaries of what a guitar can be. His proven ability to execute, inspire teams and build strong brands makes him the perfect leader for our next chapter. With Markus at the helm, we’re set to take Strandberg to new heights.”

Markus Engelbrekts expressed his thoughts on joining Strandberg Guitars:

“I am excited to join Strandberg Guitars and get to know the team that is driving true innovation in the guitar industry. The products and brand .strandberg* has built are truly impressive, resonating with guitarists worldwide. I look forward to working closely with everyone to build on Strandberg’s success, strengthen execution and further grow the brand – and the headless revolution.”

Prior to joining Strandberg Guitars, Markus Engelbrekts has held various senior positions across the consumer industry, including over a decade at Orkla and most recently as CEO of Bodén & Lindeberg.

Carl Settergren, partner at Procuritas and Fabian Månsson, Chairman of the Board, jointly commented on the new leadership:

“We are excited to have Markus join Strandberg Guitars as CEO. His experience and drive is exactly what we need to drive the company towards new achievements. We look forward to seeing the impact of his leadership on our business. Additionally, we would like to extend our gratitude and thanks to Mikaela Jansson for her leadership, hard work and tenacity during her tenure as CEO. During Mikaela’s time as CEO, Strandberg Guitars has taken multiple steps forward on its growth journey preparing a solid basis for the years ahead.”

For further information, please contact:

Maria Montgomery
Press contact, Procuritas
pr@procuritas.com
+46 70-757 84 85

About Strandberg Guitars
The idea behind .strandberg* came to Ola Strandberg in 2007. The company has since established itself as the leading brand in headless guitars globally, a fast-growing niche in the electric guitar market. Headquartered in Uppsala, Sweden, with local operations in California, USA the Company serves its global consumer base directly online and through a wide network of renowned music retailers. Through its well-developed digital platform, Strandberg Guitars has built a large and highly engaged community of followers and musicians around the world. Since inception, the Company has had an uncompromised commitment to innovation and aims to lead the development of high-performance guitars that meet the needs of modern guitarists.

Read more at www.strandbergguitars.com

About Procuritas
Procuritas was founded in 1986 and has a market leading track record of investing in and growing successful companies in the Nordic region. Since its founding, Procuritas has completed more than 50 platform investments and hundreds of add-on acquisitions, resulting in attractive returns for its investors. The firm’s deep experience and operational expertise make it an ideal partner for businesses looking to take a transformational step in their growth journey.

 

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