Polarn O. Pyret appoints Sara Sjöberg as new CEO
Procuritas Capital Investors VI (“Procuritas”), the Swedish private equity firm dedicated to growing Nordic mid-market enterprises, is delighted to announce the appointment of Sara Sjöberg as the forthcoming Chief Executive Officer for its portfolio company, Polarn O. Pyret, the iconic Swedish childrenswear brand.
Sara Sjöberg steps into this role with a wealth of experience from digital and omnichannel commercial strategy and operations from H&M Group, ICA, and Accenture. She currently serves as the Head of Omni Marketing and Digital Sales at H&M Group for South Europe, where she has built the Customer Activation & Marketing organization.
Sara succeeds Johan Munck who will be stepping down as CEO of Polarn O. Pyret when Sara has joined, not later than 1st of September 2024. This is a planned transition by the board of directors and the departing CEO.
Johan Conradsson, Co-Managing Partner at Procuritas says:
With its passion for strong sustainable businesses, Procuritas seeks to support and accelerate the development of Polarn O. Pyret and digitalization of its omnichannel business. We are delighted to welcome onboard Sara Sjöberg, whose experience and vision we believe are ideal for leading Polarn O. Pyret’s skilled teams going forward. This move reflects our confidence in the brand’s ambitious journey towards redefining sustainability and quality in the textile industry.
On behalf of the board, I would like to thank Johan Munck for his resilient leadership through the toughest of times including the pandemic, corporate restructuring, and the transition to a new ownership. Under his leadership, Polarn O. Pyret has emerged stronger, with enhanced product offerings, record growing sales, and award-winning recognitions for its sustainability efforts.”
Sara Sjöberg, incoming CEO of Polarn O. Pyret, commented, “I look forward to working with the team at Polarn O. Pyret and Procuritas to develop the market for high quality children’s clothing in a rapidly changing retail environment, as well as growing the international footprint and reputation of the company.”
Johan Munck, the departing CEO, reflected, “Leading Polarn O. Pyret has been an immense privilege. Together with our team of Polare, we’ve navigated through four years of significant challenges and achievements. As I prepare to step down, my now striped heart remains with this incredible brand and team. I’m confident in the bright future that lies ahead under Sara’s leadership.”