News. 28/10/21

Procuritas invests in Strandberg Guitars

Procuritas Capital Investors VI (“Procuritas”) is pleased to announce that it has invested in Strandberg Guitars, the global market leader in headless guitars under the .strandberg* brand. In close partnership with the founder, Mr Ola Strandberg, Procuritas will support the continued scale-up of the Company through a number of well-identified growth initiatives to further strengthen .strandberg*’s position as the preferred choice of modern guitarists across the globe.

Founded in 2012 by Ola Strandberg, .strandberg* has established itself as the leading brand globally in headless guitars, a fast-growing niche in the electric guitar market. Headquartered in Uppsala, Sweden with local operations in California, USA the Company serves its global customer base directly online and through a wide network of renowned music retailers. Through its well-developed digital platform, Strandberg Guitars has built a large and highly engaged community of followers and musicians around the world. Since inception, the Company has had an uncompromised commitment to innovation aimed to lead the development of high-performance guitars that meet the needs of modern guitarists.

Ola Strandberg, Founder and CEO, commented: “I am very excited that we are embarking on the next step of the .strandberg* journey.  We clicked with Procuritas instantly as a partner to support us in our expansion.  Their values align with ours and they have enormous experience in helping companies at our stage grow to the next level through investing in systems and supporting management with their expertise.”

Carl Settergren, Partner at Procuritas, commented:“We are truly thrilled to be working with Ola and his team to support Strandberg Guitars through its next growth phase. With its unique positioning as the clear global leader in its niche, impressive financial track record and attractive prospects for strong continued growth, Strandberg Guitars presents a very interesting investment opportunity for us. We believe our long and proven track record of supporting fast-growing companies like Strandberg Guitars to reach their full potential makes us a good partner for the Company over the coming years.”

For further information, please contact:

Carl Settergren

Media – Kepler Communications

Charlotte Balbirnie
+44 7989 528421

Caroline Villiers
+44 7808 585184

About Procuritas
Procuritas is a mid-market Nordic private equity investor, building up niche market-leading companies through transformative growth in service industry consolidations, digital consumer businesses, software and select industrial sectors.  As the longest-established private equity firm in the Nordics with a 35-year track record, Procuritas has carefully invested in more than 45 companies, accelerating their growth and helping them to realize their true business potential. The long-serving team is characterised by its passion for business, hands-on experience, enthusiasm, commitment to ESG-linked value creation initiatives and strong belief that they are allies in the quest to build strong and sustainable businesses.  Read more at

About Strandberg Guitars
Strandberg Guitars is committed to innovation and continuously strives towards new solutions that address the needs of guitarists today with the global musician community engaged in the design process.  Headquartered in Uppsala, Sweden instruments are crafted by hand where “feel” is required and by CNC where precision is required. The .strandberg* brand represents ergonomics, playability, quality, innovation and design in an excellent sounding package.  Please visit for more information about the company.

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