News. 07/06/22

Procuritas partners with We Select

Procuritas Capital Investors (“Procuritas”) is pleased to announce that it has acquired a majority stake in We Select, a fast-growing digital talent acquisition platform on social media. Key management will retain significant ownership of the company after the transaction.

We Select was founded in 2011 as a traditional recruitment services company. After launching its digital talent attraction offering in 2016, the company quickly transformed its business model and focused entirely on the fast-growing talent acquisition segment – social media. We Select helps companies to attract and hire top talent easily by combining strategic employer branding, data-driven job advertising and automatic candidate management in one smart platform. The company had revenue of 42 MSEK in 2021 and has approximately 20 employees, located in Stockholm.

Procuritas has a strong track record of investing in companies that have the potential for transformational growth, in this instance through accelerating the adoption of social media in recruitment marketing and international expansion.

Rickard Rydström, CEO, commented: “We are excited to partner with Procuritas who share our vision and view on the growing demand for digital talent attraction. Procuritas have a fantastic track record of supporting businesses on their growth journey and realizing full business potential. We look forward to working with the team”.

Oskar Lindholm-Wu, Partner at Procuritas, commented:“We see two mega trends driving up the demand for digital talent attraction on a global scale: increasing shortage of talent and growing usage of social media. Digital, data-driven job advertising is a cost-efficient way to reach an enormous pool of passive jobseekers. We believe We Select is well-equipped to continue to capitalize on the growing adoption of social media in recruitment marketing.

For further information, please contact:

Oskar Lindholm-Wu

About Procuritas
Procuritas is a mid-market Nordic private equity investor, building up niche market-leading companies through transformative growth in service industry consolidations, digital consumer businesses, software and select industrial sectors.  As the longest-established private equity firm in the Nordics with a 35-year track record, Procuritas has carefully invested in more than 45 companies, accelerated their growth and helped them to realize their true business potential. The long-serving team is characterized by its passion for business, hands-on experience, enthusiasm, commitment to ESG-linked value creation initiatives and strong belief that they are allies in the quest to build strong and sustainable businesses.  Read more at

About We Select
We Select is a fast-growing digital talent acquisition platform that helps companies attract and hire top talent easily by combining strategic Employer Branding, data-driven job advertising and automatic candidate management – in one smart platform. Read more at

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