News. 06/12/22

Strandberg Guitars appoints Mikaela Jansson as new CEO

Founder Ola Strandberg continues as Chief Creative Officer

Strandberg Guitars is the worldwide market leader in headless guitars, under the .strandberg* brand. Today, Strandberg Guitars announced that Mikaela Jansson has been appointed CEO of the company. Former CEO and Founder Ola Strandberg will, as planned, take on the role as Chief Creative Officer and continue to lead Strandberg’s research and development of new products.

Ola Strandberg, founder and Chief Creative Officer Strandberg Guitars, comments: “I’m thrilled to have recruited Mikaela Jansson to Strandberg. Mikaela has a great track record of building and scaling brands online, a knowledge that will greatly benefit us going forward. Myself, I’m very much looking forward to once again being able to focus on developing and building the best guitars in the world.”

Mikaela Jansson, CEO Strandberg Guitars, comments: “Strandberg Guitars, with Ola at the helm, has created something truly extraordinary. Strandberg is an international leader with a very strong brand and going forward we will continue to strengthen our position as the preferred choice for modern guitarists around the globe. I’m extremely excited to take the reins as CEO at Strandberg Guitars and very much looking forward to continue working with Ola and the rest of the team.”

Fabian Månsson, Chairman of the Board at Strandberg Guitar, comments: “Ola and his team have created a great company, and in his new role he will be able to focus on what he is most passionate about, developing the best and most innovative guitars in the world and thus enabling guitar players everywhere to fulfil their potential. We are very fortunate that Mikaela has agreed to assume the role of CEO and I look forward to working with her and continue Strandberg Guitars amazing journey.”

For further information, please contact:
Carl Settergren
+46 8 506 143 00

About Procuritas
Procuritas is a mid-market Nordic private equity investor, building up niche market-leading companies through transformative growth in service industry consolidations, digital consumer businesses, software and select industrial sectors. As the longest-established private equity firm in the Nordics with a 35-year track record, Procuritas has carefully invested in more than 50 companies, accelerating their growth and helping them to realize their true business potential. The long-serving team is characterized by its passion for business, hands-on experience, enthusiasm, commitment to ESG-linked value creation initiatives and strong belief that they are allies in the quest to build strong and sustainable businesses.

About Strandberg
The idea behind .strandberg* came to Ola Strandberg in 2007. The company has since established itself as the leading brand in headless guitars globally, a fast-growing niche in the electric guitar market. Headquartered in Uppsala, Sweden, with local operations in California, USA the Company serves its global consumer base directly online and through a wide network of renowned music retailers. Through its well-developed digital platform, Strandberg Guitars has built a large and highly engaged community of followers and musicians around the world. Since inception, the Company has had an uncompromised commitment to innovation and aims to lead the development of high-performance guitars that meet the needs of modern guitarists. Read more at

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