Nature Planet

Reuse, reduce and recycle

Nature Planet is a plush, toys and gifts company founded in 2005 in Denmark. Nature Planet was acquired by Procuritas in 2019.

The sustainability strategy of Nature Planet is to focus on how to reuse, reduce and recycle in the design, sourcing, and production process, combined with giving back a share of the annual revenue to charity organizations who support developing communities, conservation of nature and endangered animal species. “We want to extend the adventure for children, and at the same time educate them about nature and endangered species with a focus on sustainability.” Søren Lund, Nature Planet

ESG initiatives and achievements

During the year Nature Planet has achieved their goal to reach 100% social third-party audited suppliers. This has led to some changes within the supply chain, resulting in increased transparency and continuously improved working conditions in production.

Circularity is high on the agenda. Materials and quality are always considered from a perspective of sustainability. 100% of the filling in Nature Planet’s plush toys comes from recycled materials, their line of Re-PETs is made from recycled plastic bottles, and they have designed an entire line of the safe OEKO-TEX toys and accessories for the smallest visitors.

Nature Planet aims to maintain its position as market leaders within its segment and continually seeks improvement. During 2024 Nature Planet is performing a materiality analysis to improve their sustainability strategy and to start preparing for upcoming legal sustainability requirements.

“One thing we do is that we have undyed cotton hang tags instead of plastic tags. It’s a good example of how we always look at our assortments again and again to try to tweak these little things and develop ourselves and the market. We should always keep pushing ourselves to do better.” Maria Xenia L. Smith, Innovation Director, Nature Planet

Partnership with Procuritas

Since joining the Procuritas family, expanding the company into the US market has proven to be highly successful. The partnership has helped both Nature Planet and Procuritas developing a deeper understanding of sustainable development. In 2024 the CEO of Nature Planet will move to the US for twelve months, to further develop Nature Planet and the expansion in the US market. The partnership with Procuritas has also guided Nature Planet in the field of ESG target measurement and assisted in the development of a clear sustainability strategy. “We have always integrated sustainability as part of our core business and with Procuritas we are becoming better in measuring and documenting all the things we do. We have also attended the sustainability network set up by Procuritas where we have had a lot of good exchange with other members of the Procuritas family.” Søren Lund, Nature Planet

Procuritas Team