Polarn O. Pyret

A leading Swedish brand for baby and children's wear

Polarn O. Pyret started in 1976 with the goal of making clothes that let kids be kids. Today their products are sold in several markets around the world through their own retail and online stores, and third-party sales. 

Our reason to partner up

  • The leading Nordic brand in sustainable kidswear on the mission to transform the clothing industry
  • 10-year winners of Sweden’s most sustainable clothing brand award (according to Differ)
  • Addressable premium market segment expected to grow up to 10 percent per year

What we add

  • Support transformation from a brick-and-mortar store to a digital-first and omnichannel experience
  • Investments in platform as well as structure capital
  • Strategic and financial support in business development
  • Buy and build capabilities

Procuritas team

Johan Conradsson

Co-Managing Partner

Cecilia Waldehorn

Investment Manager

Other companies.